Keywords
coffee production
Robusta production
value addition
value chain analysis
How to Cite
Abstract
This study provides a localized value chain analysis of coffee production in the municipality of Doña Remedios Trinidad (DRT), Bulacan, focusing on the roles of coffee farmers, the Talbak Fruits and Coffee Growers Inc. (TFCGI), and consumers. Using a mixed-methods approach with surveys and interviews of coffee farmers, the study highlights the challenges and opportunities within the coffee value chain. Key findings reveal that despite the reliance of farmers on traditional methods and self-financing for inputs, TFCGI acts as an important value-adding intermediary by processing and marketing coffee through retail and social media. The analysis identifies significant challenges, including aging coffee trees, limited access to modern equipment and credit, low demand, fluctuating prices, and the impact of the COVID-19 pandemic, which impede farmers’ profitability and productivity. This study also underscores that the role of TFCGI as an intermediary is vital to sustaining local coffee production. The findings offer action-oriented insights for stakeholders and policymakers to design effective strategies, such as providing enhanced access to inputs, modern equipment, and marketing support, all of which are essential for strengthening the coffee value chain and fostering sustainable development in the municipality.
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