[1]
Andrade, E.B., Montañez, J.T., Salabao, A.A. and Gamotin, G.D.L. 2025. Impact of E-Commerce Flash Sale Promotions on Generation Z’s Impulse Buying Behavior: The Mediating Role of Fear of Missing Out (FOMO). Southeast Asian Journal of Agriculture and Allied Sciences. 5, 2 (Dec. 2025), 89–101. DOI:https://doi.org/10.63943/sajaas.vol5iss2art97pp89-101.